In the 21 held in Beijing “2010 China Mobile, read the Industry Forum”, the participants in the industry spoke highly of the prospects. At present, the workers believed the Department is developing industry standards, the State Press and Publication Administration will also support digital reading the whole year is expected to “digital publishing industry,” size of the market is expected to more than 75 billion yuan.
Mobile phone subscribers will reach 200 million people read the
Day’s meeting, Zhang Yanan, senior analyst at Analysys International, said in 2010 China’s mobile phone market, the number of users to read and the size of the market will maintain a relatively fast growth. Read the whole year is expected to China’s mobile phone market, the number of active users will reach 200 million people, the market share will reach 600 million yuan.
Zhang Yanan that China’s mobile phone market, there are four kinds of critical reading power, telecom operators, Internet mobile operators, terminal manufacturers, terminal manufacturers mobile phone market. Among these four kinds of power, telecom operators, the tensile strength of the market is relatively strong.
At present, the domestic three mobile phone operators have started to read the business plan. In March 2009, China Mobile announced that the next five years will invest 500 million yuan in Zhejiang, the building of mobile phones to read a base, custom TD readers, and in content, and channels to achieve an overall expansion of the terminal. Meanwhile, China Telecom mobile phone to read business-related technology and business standards has been completed, the content integration has just begun; China Unicom will adopt a cooperative approach, at present more than 10 provinces, Inc. has introduced a similar service.
State Press and Publication Administration science, technology and digital publishing digital publishing division Wang Qiang, Director of the view that digital reading is inherently easy to spread, portability across sex, in order to carry out all the people laid the foundation for reading. He expects this year’s digital publishing industry will be more than 75 billion yuan.
Related standards being developed
However, with the industry, the rapid warming, a number of issues have to pay the water. Chinese Institute of Publishing Science Research Center, director of digital publishing Zhang said the development of the industry is also moving to read e-readers need to address the issue of harmonization of standards.
He said, “The market is beginning to pay attention compatibility issues. At present, whether PDF files, or the TMF files, DOC files, it supports rates are greatly improved. However, these standards are internationally used, or a common file formats, domestic enterprises have not yet form a unified format standards. ”
In this regard, public letter to Zhou Jian, deputy director of the Department of Science and Technology Department, said the letter the Department of Engineering Science and Technology Division will further the role played by the industry department, and actively promote the “Mobile to read industry-related standards” formulation, thereby promoting technological innovation, promoting industrial innovation system construction, better regulate the industry’s development.
Promote the common development of the whole industrial chain
Huang, vice president of Huawei Software is expected to Hebei by 2020, the whole “digital publishing” industry’s sales will account for about half of the entire publishing industry in 2030, 90% of the book will be published in the web version.
Huang Ji is expected in the next five years, there should be more than 30% of mobile phone users through mobile phones and e-books to read for mobile 2020, sales of digital publishing as a whole will account for about half of the entire publishing industry, to 2030 years, 90% of the book will be published in the web version. This trend also exists in overseas markets, some of the most famous international operators in the mobile reading and publishing efforts in this direction, such as Singapore Telecom and others in the transition towards this direction, which is an industry-wide trend.
To industry sources, to read the entire mobile industry chain consists of four parts: the first is the traditional telecom operators to provide network support. The second is the Internet and media providers can provide a large number of reading content. The third is technical support, including companies such as Huawei, so that the whole business to stable development. Fourth, terminal manufacturers, to provide differentiated services to a wide range of enterprises, thereby creating an open and cooperative industry chain for mobile reading.
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Alice dupont